How To Promote Your Music: A Beginners Guide

In the 1990s, the computer industry was hit by three major bombs. The first was the browser, which served as our portal to the internet. Then came the technologies for transmitting video and audio via this new channel, such as compressed video and audio. Then, in 1999, the music “sharing” website Napster was founded. From that point forward, the computer served as a single platform for recording, distributing, and consuming music.

Things were only beginning at the time. MySpace debuted in 2003, and within months, millions of users and hundreds of musicians and bands were discovering each other in ways never previously imaginable. As a result of these changes, a whole new music ecology has emerged. In the end, digital sales topped physical sales. Radio has been neglected by podcasts, streaming, and YouTube. Every laptop became a potential recording desk as studios shrank. Video links and digital profiles replaced the artist’s 810 advertising glossies.

What exactly is promotion?

Because self-promotion takes time and pushes many of us out of our comfort zones, You’ll be doing a lot of this work yourself if you don’t already have a publicist, management team, or major label contract.

Your marketing should aim to do one of three things: increase your visibility, establish your credibility as an artist, and provide you with income, whether it’s a brilliant YouTube video or an event poster on an old-school kiosk. Trust me, going live with your guitar on Instagram and playing a melodious old song with a perfect ambience behind you can trigger better than any other music promotion service.

Cover songs

It’s difficult to cover a song by an artist you adore. You’re almost certainly a fan of the original artist and want to give their song justice. We’ve all seen X-Factor, American Idol, and YouTube renditions that turn a legendary pop song into a dumpster fire, and no one wants to be the one to blame! However, if you do it well, you’ll undoubtedly gain new fans among those who share your feelings about the song.

You can choose any day of the week when you will be live on any social media platform and interact with your followers. You can play a melodious cover song on-demand, or you can share any tips for those who are learning guitar, or share a few “FYI” about guitars, guitar parts or bridges, or a story that would be engaging.

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