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MEET THE YOUTUBE STARS THAT ARE DISRUPTING SKATEBOARDING

Andy_Schrock_Revive_Jenkem_Youtube1.jpg
In the backlit screen of my computer, the cropped bust of a man, slightly stubbled, red crewneck collar showing beneath the undone buttons of his dress shirt, hovers above the text “How to Get Big on Youtube – AndrewSchrock.”
Press play and his spiel begins: “What’s up guys,” Andy exclaims (not asks) to the wayward viewer. “I’m here to give you tips on how to grow and get subscribers and views here on Youtube!” His advice in this realm should be respected, for he’s a rare example of someone who has managed to create a sustainable career video blogging. Video blogging about our favorite toy, the skateboard.
Andy Schrock’s YouTube channel has over 500,000 subscribers. That means more than half-a-million people get a notification every time Andy posts a video, something he does daily. It’s difficult to gauge exactly how much he, or any Youtube content creator, is making off of these videos – he was vague when pressed for dollar amounts, and YouTube’s partnership program through which ad revenue is shared between platform and person is notoriously convoluted – but a conservative estimate puts videos with a pre-roll advertisement quoted at making around $2 per every 1000 views.
So take the video “Assembling a New Skateboard – AndySchrock” as an example. As of this writing it has around 100,000 views, meaning that at the $2/1000 view rate Andy would pull in $200. That may not seem like much, but with daily uploads these numbers add up quickly. If Andy’s videos average around 60,000 views and he posts one every day, he’s made $840 that week off YouTube ads alone.
The line between the virtual and the tangible is as thin and porous as a sheet of MOB griptape. That video of Andy setting up a new skateboard also doubles as an extended advertisement for several hard goods companies he owns: ReVive decks, FORCE wheels, and AM Grip (synergy!).
Though Andy informed me through email that he isn’t “rich or anything,” he has managed to carve out a comfortable living (albeit in Cincinnati) for him and his family, an impressive feat for any independent business owner, especially one in today’s turbulent skateboarding economy. (If you’d rather measure “success” in sex instead of dollars then I even heard that his now wife and the mother of his child first approached Andy because she recognized him from YouTube, so his Internet fame’s gotten him laid at least once.)

Read More: http://www.jenkemmag.com/home/2015/04/24/meet-the-youtube-stars-that-are-disrupting-skateboarding/comment-page-16/
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